CeBIT is the world's largest and most international computer expo. The trade fair is held each year on the Hanover fairground, the world's largest fairground, in Hanover, Lower Saxony, Germany, and is considered a barometer of the state of the art in information technology. It is organized by Deutsche Messe AG.

With an exhibition area of roughly 450,000 m² (5 million ft²) and up to 850,000 visitors at the apex of the dot-com boom, it is larger both in area and attendance than its Asian counterpart COMPUTEX and the no-longer held American equivalent COMDEX. CeBIT is a German language acronym for «Centrum für Büroautomation, Informationstechnologie und Telekommunikation»,which would literally translate as "Center for Office Automation, Information Technology and Telecommunication".

Dell Inc. (NASDAQ: DELL) is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder,Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 41 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.

Dell has grown by both increasing its customer base and through acquisitions since its inception; notable mergers and acquisitionsincluding Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.

Fortune Magazine listed Dell as the sixth largest company in Texas by total revenue.[5] It is the second largest non-oil company in Texas – behind AT&T – and the largest company in the Austin, Texas area.